Profound Alternatives: 9 AI Visibility Tools Compared

The best Profound alternatives are OtterlyAI, Peec AI, Scrunch, AthenaHQ, the Semrush AI Visibility Toolkit, Ahrefs Brand Radar, SE Visible, Rankscale and Writesonic. They all track how ChatGPT, Google AI Overviews, Perplexity and other answer engines mention your brand, and all nine publish their prices, which Profound doesn't do for its paid plan.

OtterlyAI is our first pick. It's the lowest paid entry in this comparison at $29 a month, it tracks four AI engines on every plan, and you can test it for 7 days without a credit card. The other eight tools win on specific jobs, from bigger prompt sets on a budget to enterprise coverage of nine or more engines, and each profile below says where.

Note: This article was created in partnership with OtterlyAI. OtterlyAI reviewed the facts about its product; our assessment of all tools is our own.

Profound alternatives at a glance

Paid plans for the nine Profound alternatives start between $29 and $295 a month, and seven of them offer a free trial or a free plan. Use this overview to shortlist two or three tools, then read their profiles for the limits that'll matter to your team. Prices were checked on each vendor's pricing page in October 2026 and they're monthly billing unless marked.

Two cells need context. Semrush names ChatGPT and Google AI Mode for prompt tracking but doesn't publish a full engine list, so that cell's marked n/a. Ahrefs sells Brand Radar in "checks" rather than prompts: one check is one prompt on one platform on one day.

Ranked by the lowest paid plan, the field splits into three price bands: $29 to $99, $250 to $295 and Profound's custom quote.

What does Profound cost and cover today?

Profound, an answer engine optimization (AEO) platform, offers a free 7-day Trial that runs 50 prompts daily on ChatGPT, Gemini and Google AI Overviews, and a custom-priced Enterprise plan that tracks up to nine answer engines. Profound doesn't publish a monthly price for its paid plan, and there's no self-serve paid tier for brands, so every paid Profound contract starts with a demo. That's the single biggest reason buyers shop around.

Enterprise adds Perplexity, Google AI Mode, Microsoft Copilot, DeepSeek, Claude and Exa Search to the three trial engines, and Profound's agency workspaces include Perplexity as well. Profound's Enterprise plan also brings CSV and JSON exports, API access, SSO/SAML and SOC 2 compliance, while the Trial doesn't include history, exports or an API.

Agencies get their own track. Profound's Agency Growth plan includes 10 pitch workspaces a month, but each full client workspace is an add-on at $399 a month, and five extra trial workspaces cost $199 a month.

Our Profound review covers the modules in detail if you'd like the full feature tour first.

Why teams look for a Profound alternative

Teams look for a Profound alternative mostly because of price visibility and plan size, not because the product's weak. These five reasons come up again and again.

• There's no public price for the paid plan, which makes budgeting and procurement slower than they'd otherwise be.
• The plans jump from a free 7-day Trial straight to Enterprise, with nothing in between for small teams.
• The Trial tracks three engines, so Copilot and Claude need a sales call, and so does Perplexity unless you buy an agency workspace.
• Agency costs grow by $399 a month for every full client workspace.
• The Trial has no exports or history, which makes a fair side-by-side test harder than it should be.

How we compared these Profound alternatives

We compared every tool on its own public pricing page and help docs in October 2026, using the same five criteria for each one. We didn't rank by star ratings or by vendor claims about accuracy, because none of the nine publishes accuracy data you could compare.

• Entry price: the lowest paid plan, monthly billing, with the annual rate where the vendor shows it.
• Prompts: how many tracked prompts, credits or checks the entry plan includes.
• AI engines: which engines are included and which cost extra.
• Trial: free trial length, card requirement and free plans.
• Team fit: seats, workspaces, countries, API access and agency options.

The order reflects how much coverage a team gets for the money it's asked to commit on day one. That's a judgment call, and a team with a huge prompt list or a strict Claude requirement would weigh it differently.

Peec AI bills in euros. Some other vendors show euro amounts to European visitors, whereas we list the US dollar prices those same pages show to US visitors.

The 9 best Profound alternatives

Each tool's profile below follows the same pattern: what the tool does, what it costs, which AI engines it tracks and where it falls short next to Profound.

1. OtterlyAI: best value for broad coverage from day one

OtterlyAI is an AI search monitoring tool from OtterlyAI GmbH in Austria. It runs your prompts every day on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, then shows how often your brand's mentioned, in what tone, which competitors appear next to you and which pages the answers cite.

That makes it the closest replacement for Profound's monitoring core at a fraction of the commitment. You sign up yourself, and there's no demo gate before you can start tracking.

Every plan includes unlimited team members, unlimited brands and competitors, and 65+ countries, and prompts can be monitored in any language. Profound's Trial, by contrast, is limited to one language and one region.

Pricing: OtterlyAI's pricing page lists Lite at $29 a month for 15 prompts, Standard at $189 for 100 prompts and Premium at $489 for 400 prompts. Billed annually, the same plans cost $25, $160 and $422 a month. OtterlyAI's Enterprise plan starts at 1,000 prompts and it's priced on request. New users get a 7-day free trial with 50 prompts and no credit card.

AI engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot are included on every plan. Google AI Mode, Gemini and Claude aren't included but you can add them; on Lite, AI Mode and Gemini cost $9 a month each and Claude costs $29.

Five things stand out in OtterlyAI's plans.

• The $29 plan tracks four engines, where Profound's free Trial and Writesonic's Starter each track three.
• A GEO audit checks URLs for AI crawlability and content issues, and the tool adds optimization recommendations.
• Standard adds unlimited workspaces, API and MCP access, a Looker Studio connector and Agent Analytics for agent and crawler visits.
• The Agency Partner program raises Standard to 150 prompts and Premium to 500 for approved Agency Partners, with pitch workspaces for prospects.
• Gartner named OtterlyAI a Cool Vendor in its 2025 Cool Vendors for AI in Marketing.

OtterlyAI falls short in three places.

• Lite's 15 prompts and single workspace fit a test or one small brand, but they won't cover a full category map.
• Claude, Gemini and AI Mode cost extra, so seven-engine coverage costs more than the headline price.
• It doesn't include classic SEO data such as keyword rankings or backlinks, so you'll still need an SEO suite for that.

OtterlyAI covers the monitoring job (mentions, sentiment, citations, competitors) without an Enterprise contract. OtterlyAI's plans focus on monitoring, audits and recommendations rather than on agents that write content for you. For a head-to-head on these two tools, see our OtterlyAI vs Profound comparison.

2. Peec AI: best for EU teams that pick their own models

Peec AI is an AI search analytics tool from Peec AI GmbH in Berlin. Peec's plans let you choose three AI models to track, includes unlimited users and refreshes data daily, so you can match the engines to the markets you care about.

Pricing: Peec AI bills in euros: Starter costs €85 a month for 50 prompts, Pro €205 for 150 prompts and Advanced €425 for 350 prompts. Annual billing lowers that to €70, €180 and €360 a month. Enterprise is custom and tracks up to 13 models. Peec offers a free trial, but it doesn't state the trial's length on the pricing page.

AI engines: three models of your choice from a list that includes ChatGPT, Google AI Mode, Google AI Overviews, Gemini and Microsoft Copilot. Extra models, Perplexity among them, cost from €25 a month each on Starter with annual billing.

• Strength: 50 prompts on the entry plan, more than three times OtterlyAI Lite.
• Strength: its feature list goes past mentions, with source analytics, gap analysis and brand perception scoring.
• Limit: only three models per plan before add-ons, so four-engine coverage costs extra.
• Limit: multi-country tracking starts on Advanced, and billing is in euros only.

3. Scrunch: best for brand teams heading toward enterprise

Scrunch (often listed as Scrunch AI) is an AI visibility platform for brand and marketing teams that expect to grow into an enterprise contract. Scrunch's Core plan is the entry point, while Enterprise adds wider model coverage, API access and SSO.

Pricing: Scrunch Core costs $250 a month with 125 unique prompts, 5,000 responses a month, 5 site audits, one brand workspace and 5 user licenses. Enterprise is custom. You'll get a 7-day free trial to start.

AI engines: Core tracks ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise supports nine models, adding Claude, Gemini, Meta AI, Google AI Mode and Grok.

• Strength: a clear path from a self-serve plan to a nine-engine Enterprise setup.
• Strength: site audits included on Core.
• Limit: $250 is a big step up from the $29 to $99 entry plans in this list.
• Limit: Core covers one country, one language and five user licenses.

4. AthenaHQ: best for the widest model list on one plan

AthenaHQ tracks brand visibility across 11 AI models on its Starter plan, clearly the broadest default coverage in this comparison. AthenaHQ's pricing uses credits instead of prompt caps: one credit equals one AI response.

Pricing: AthenaHQ's Essential plan is free with 300 credits across five engines. Starter costs $295 a month, or $245 billed annually, and includes 3,600 credits with unlimited topics, prompts and competitors. Enterprise is custom, and API access and extra credits are paid add-ons.

AI engines: Starter covers ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral.

• Strength: Claude, Grok, DeepSeek and Meta AI without add-on fees.
• Strength: a free plan that's useful for a first look.
• Limit: 3,600 responses a month spread over 11 models run out fast with a large prompt set.
• Limit: the highest entry price for a paid plan in this list.

5. Semrush AI Visibility Toolkit: best for existing Semrush users

The Semrush AI Visibility Toolkit adds AI search tracking to the Semrush platform, so teams that already run SEO in Semrush can report on AI visibility in the same place. The toolkit's features include brand performance reports, prompt research, daily prompt tracking and an AI search check inside Site Audit.

Pricing: Semrush lists the toolkit at $99 a month with 25 tracked prompts, one project and one domain for brand performance. Another 50 prompts cost $60 a month and each extra user $99. There's no free trial.

AI engines: Semrush names ChatGPT and Google AI Mode for prompt tracking. It doesn't publish a complete engine list for the toolkit, although its visibility reports cover 42 countries.

• Strength: AI visibility next to keyword, backlink and site audit data you already use.
• Strength: prompt research with 1,000 daily queries for finding what to track.
• Limit: 25 prompts is the smallest tracked set among the paid entry plans here.
• Limit: no trial, and seats cost extra.

Our Semrush review covers the rest of the platform.

6. Ahrefs Brand Radar: best for market-wide share of voice

Ahrefs Brand Radar measures how often brands appear in AI answers with two products: a prebuilt AI Visibility Index of 495 million prompts, and Custom Prompts for the exact questions your buyers ask. The index shows share of voice for any brand without setup, and that's something prompt-based trackers can't do.

Pricing: Custom Prompts start at $50 a month for 2,500 checks, with Growth at $100 for 7,000 and Scale at $250 for 25,000. Each AI Visibility Index costs $199 a month, or $699 a month for all models. Every paid Ahrefs plan from Lite up includes a small daily quota of custom prompts, so you don't need a separate contract to test it.

AI engines: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude available for Custom Prompts.

• Strength: competitor and category benchmarks from a huge prompt database, not only your own prompts.
• Strength: custom prompts refresh daily on each platform you select.
• Limit: full index access adds up fast at $199 per index.
• Limit: Claude uses 8 checks per update, so it drains quota quicker.

See our Ahrefs review for the SEO side of the suite.

7. SE Visible: best for large prompt sets on a budget

SE Visible is SE Ranking's standalone AI visibility tool. It's got the most tracked AI answers per dollar in this comparison, with 200 prompts and about 30,000 analyzed AI answers a month on the entry plan.

Pricing: SE Visible's Basic plan costs $99 a month, or $79 billed annually, for 200 prompts and 3 projects. Core costs $189 ($151 annually) for 450 prompts and Plus $355 ($284 annually) for 1,000 prompts. There's a 10-day free trial, the longest stated trial in this list.

AI engines: ChatGPT, Gemini, Google AI Mode, Perplexity and Google AI Overviews. SE Visible says Claude will be added soon.

• Strength: high prompt volume at $99, useful for mapping a whole category.
• Strength: five engines included, with no add-on fees.
• Limit: no Copilot or Claude tracking today.
• Limit: seven countries (US, UK, Canada, France, Germany, the Netherlands and Spain) and five languages.

8. Rankscale: best for credit-based tracking and agencies

Rankscale is a credit-based AI visibility tracker from Rankscale GmbH. Each query to an AI engine uses a fraction of a credit (typically 0.25), so you're the one who decides how to spread volume across engines, prompts and brands. Every plan includes unlimited seats and all regions.

Pricing: Rankscale Pro costs $99 a month ($84 billed yearly) for 1,200 credits and up to 4,800 AI answers, 10 brand dashboards and 50 page audits. Pro+ costs $229, Growth $385 with agency features and white-label options, and Enterprise $780. Pro comes with a 7-day free trial.

AI engines: Rankscale says it tracks 17+ engines with no per-engine upsell, including ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, Claude, DeepSeek, Mistral, Grok and Microsoft Copilot.

• Strength: Claude, DeepSeek and Grok without add-on fees.
• Strength: white-label options on Growth for agencies.
• Limit: credit math takes some planning before you know your real prompt capacity.
• Limit: REST API access starts on Pro+, not on Pro.

9. Writesonic: best for pairing tracking with content creation

Writesonic combines AI search visibility tracking with AI article writing and site audits, so content teams can find a gap and draft the fix in the same tool. The trade-off's engine coverage: Writesonic's self-serve plans track three engines.

Pricing: Writesonic Starter costs $79 a month billed annually, with 50 prompts, 15 AI articles and 10 site audits for one user. Basic costs $199 and Growth $399 a month billed annually, with 100 and 200 prompts. Enterprise is custom. You don't need a credit card to start.

AI engines: Starter, Basic and Growth track ChatGPT, Gemini and Google AI Overviews. Enterprise tracks nine AI platforms.

• Strength: content creation and visibility tracking in one subscription.
• Strength: free start with no card.
• Limit: three engines on every self-serve plan, with no Perplexity or Copilot.
• Limit: one user on Starter.

Which AI engines does each Profound alternative track?

Most entry plans track three to five AI engines, while Claude, Gemini and Google AI Mode are often paid add-ons. AthenaHQ and Rankscale are the exceptions, with 11 and 17+ engines included. Check what's included versus what costs extra, because that split's what decides your real monthly price.

Claude is the engine that splits the field. AthenaHQ and Rankscale include it, OtterlyAI and Ahrefs offer it at extra cost, yet SE Visible, Writesonic's self-serve plans and Profound's Trial don't track it at all.

How many AI answers does each entry plan include?

Entry plans range from about 1,500 to about 30,000 tracked AI answers a month, so the cheapest plan isn't always the best value per answer. Where a vendor states a monthly answer count, we've used it. Where it doesn't, we multiply prompts by included engines by 30 days of daily tracking, which is the formula Peec AI uses on its own pricing page.

SE Visible is without question the volume leader at the entry level.

Higher tiers change the picture for most tools, though. OtterlyAI Standard gives 12,000 answers for $189 ($15.75 per 1,000). SE Visible Core gives about 67,500 for the same $189 ($2.80 per 1,000). Still, volume isn't everything. An answer from an engine your buyers don't use is worth nothing to you. Add-on prices also shift the math, since Claude, Gemini or AI Mode add-ons raise the monthly cost on several tools. Countries and seats matter too, so treat this table as one input, not the verdict.

Which Profound alternatives cover several countries and languages?

OtterlyAI (65+ countries, prompts in any language) and Rankscale (all regions) cover several markets on every plan, while Scrunch Core and Profound's Trial each cover a single country and language. That's important for any brand that sells in more than one market, because AI answers differ by country and language.

Which Profound alternative fits your team?

Small teams starting out fit OtterlyAI Lite, agencies fit OtterlyAI Standard or Rankscale Growth, Semrush and Ahrefs customers fit their own add-ons, and enterprises that need nine or more engines fit Scrunch Enterprise, AthenaHQ or Profound itself. Match your situation to a row before you start a trial, and you'll avoid testing tools that can't fit.

For a wider field than Profound replacements, our list of the best AI visibility tools compares more trackers, and our guide to GEO tools explains how their measurement methods differ.

When is Profound still the better choice?

Profound stays the better choice for enterprises that want up to nine answer engines, SSO/SAML, SOC 2 compliance and AI Marketer agents under one contract. If procurement's already approved it, switching may cost more time than it saves.

Three cases favor staying with Profound.

• You need Exa Search or ChatGPT Shopping tracking, which Profound lists on Enterprise.
• You use its agents and Profound Sheets to run content work at scale, not only monitoring.
• You need a dedicated specialist with a 24-hour support SLA as part of the contract.

How to switch from Profound without losing your baseline

To switch from Profound without losing your baseline, export your prompt set, rebuild it in the new tool with the same engines, country and language, then run both tools in parallel for two to four weeks before you cancel. That parallel run is non-negotiable if you report share of voice to leadership, because it's the only fair before-and-after view.

1. Export prompts, history and competitor lists from Profound. Enterprise supports CSV and JSON exports; the Trial has no exports, so copy your prompts by hand.
2. Pick the engines you report on and check which ones your new tool includes or charges extra for.
3. Rebuild the same prompts with the same country, language and competitor set.
4. Start the new tool's free trial and track the identical prompt set in both tools.
5. Compare mention rate, citations and sentiment after two to four weeks, and accept that different tools sample answers differently.
6. Move reporting over, then cancel once the numbers have settled.

The five stages below condense that checklist into one view you can share with your team.

FAQ about Profound alternatives